By Bruce Swartz
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October 3, 2021
At this year’s International Convention (MAIC2021), Market America SHOP.COM once again hit a home run! With all the restrictions and skepticism on business, Market America continues to outperform, out produce, and, not surprisingly, bring great new products and services to customers and UnFranchise Owners with their unwavering focus and forward thinking in the field of science and technology, providing the ability to be the most agile company on the face of the earth. For almost 30 years, Market America has focused on the average person looking to improve their lives, be it simply in better shopping experiences, health & wellness, or real profitable part- or full-time “business” opportunities… this is the real reason for their continual success. At this year’s International Convention, Market America and SHOP.COM once again did not disappoint with one of the best introductions for UnFranchise owners and customers alike, FreshLime . FreshLime supercharges JR Ridinger’s successful implementation of his one-to-one marketing concept with an incredibly powerful and unique “customer interaction platform” that will be an enormous resource in moving UnFranchise owners’ businesses forward. Ever heard of the military term Command and Control (C 2 ) ? Well, FreshLime is the UnFranchise owners C 2 system which can easily be customized… a brilliant and welcomed technology in today’s uncertain world where people have become challenged in not having close contact with one another. I just finished setting up my own C 2 platform and I love their many features that allows for sharing and controlling information that is literally driven by customer and consumer “interests”, not to mention that of people searching for opportunities. The key component is linking QR Codes with their C 2 system. This is the precise 1-to-1 “ personal ” interaction JR not only believes in but teaches. People love to buy but hate to be sold and this C 2 platform provides customers/consumers with easy and quick access to UnFranchise owners and Shopping Consultants – it becomes our UnFranchise business' central command for Exposure, Availability, Feedback and Engagement. The engagement component is one of the most difficult aspects of any business. With the aid of this C2 platform, FreshLime makes it effortless to engage the customers with targeted messaging specific to their needs, questions, and interests. It also strengthens our customer relationships with the 1-to-1 personalized interaction which is one of the cornerstones of our business. “The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new customer.” This is the basic strategy of the UnFranchise business making FreshLime the perfect fit for our business.